Wise SEO Project

The Top 5 Ways to Make More Money With Your eBay Business

Sunday, May 31st, 2009

Some people have decent eBay businesses pulling in good weekly profits and they aren’t interested in making more money. This information is not for those people. For everyone else who wants to grow their eBay business bigger and much more profitable, here are some simple things you can put into action immediately that will fatten your wallet and increase profit margins.

1) Building a customer base. You’d be surprised how many of your past customers want more of what you have. It’s not spam and it’s not being annoying. They have trusted you enough to purchase from you the first time, so email them back whenever you get new inventory, whenever you’re having a sale, or whenever you have something unusual or rare in stock. Export your past customers emails from PayPal and import them into an autoresponder to send out emails.

2) eBay’s Publisher Network. eBay will send you money if someone buys an item on eBay after clicking through your link. Use this with tip #1 and you can really see some great results.

3) Checking your pricing. You should stay on top of your pricing once a week or so and adjust your prices to compete the changing marketplace. Many businesses will take a cut on their margins to turn over inventory quicker and increase cash flow.

4) Inventory clearouts. If you have inventory sitting around too long you can really hinder business growth. Old inventory ties up capital, takes up space on your shelf, and hinders cash flow. Clear out your old inventory and replace it with some quicker sellers.

5) Watching your pennies. With a few simple tricks we have reduced our listing fees by 60-80% because of eBay’s new policies. We can get the same amount of sales by putting many items in one listing and optimizing that listing for ‘Best Match’. We also have found that using 30 day or good till canceled listing durations help in lowering fees. With just those few changes we have lowered our eBay fee invoices from over $1500 to under $300.

Employ Internet Marketing With An Ebay Store

Thursday, April 23rd, 2009

General goods can be defined as the everyday products we use – well that is the definition ebay provides. Tools, bulk consumables, and hobby supplies are examples of items which are always ‘in season’. These are goods that can be sold on Ebay at any time of the year.

If fluctuation in market demand occurs, it will not as drastic as other types of goods. When a surfer sees an item on Ebay being popular, they too will want to list their own. We can see the basic economic principle of supply and demand being applied here. Try to avoid losing revenue due to competition, so do a search to find other products that are being sold that might be similar to yours. When market becomes too saturated, try listing other goods, that have less competition, for sale.

One good way to undercut competitors’ prices is selling used or refurbished items which you can usually get for a low price and then sell them for a profit on Ebay. People are always looking for a way to save money, so this is a fantastic way to do it. List all flaws where applicable as this show people you are honest. Never make the mistake of sending an item that does not fit the description.

Selling everyday consumable items is one niche on Ebay that has a striking similarity to the offline trade of consumer goods. Where competition is tough, excellent customer service is what sets you apart form the rest. It is common for huge sales to be a rather elusive concept when you enter this niche, but sales will be steady over time, giving you plenty of opportunity build new relationships with your customers.

Don’t build your castles in the air because becoming an overnight Ebay millionaire does happen, but only one in a million. Aim for a solid supplemental income and then slowly expand your business until it can be your sole endeavor. Never sell only one kind of product because this can be ‘the kiss of death’ to a merchant. Include many kinds of products so that the effect of one single product alone will not affect the overall sales.

General goods and consumables will always have a place on Ebay. Capitalize on this by setting up your own store on eBay. Once our reputation is established, you can expect to make lots of money through this marketplace Exercise patience and take time to build your reputation and the trust of your customers.

PPC Management – Magical Ads

Friday, April 17th, 2009

A crucial part of succeeding in ppc management is ensuring that all of your ads are perfectly relevant to every keyword you have. “Perfectly Relevant Ads” have three very special powers that make them downright “magical”. Magical ads have the power to do three things, 1) Decrease your cost per click, 2) Get far higher ad placement, 3) Attract only super targeted traffic to your site. These three powers are exactly what thousands of advertisers seek each day but are denied because their ads simply are NOT “magical”. What makes ads magical?

Magical ads all have one thing in common; “Perfect Relevancy”. Relevancy is when the exact keyword searched on shows up in your ad three times. For instance if someone goes to Google and searches on the keyword “Accident Attorney” then the keyword “Accident Attorney” need to show up in your ad.

That way Google see’s that your ad displaying for that particular keyword is relevant to what the searcher was looking for and the searcher also sees that your ad is relevant to what he was searching for because it contains the same keyword that he typed into Google. Relevancy is the key when it comes to successful ppc management so making your ads “magical” or “magically relevant to each keyword” is crucial.

All Google ads consist of four parts; a headline, two lines of ad text, a display URL and a destination URL. Manipulation of three of these parts is crucial when it comes to making your ads magical.

As an expert in PPC management I have found that when the keyword searched on is found in three specific parts of an ad three things are going to happen: The ad will receive a lower cost per click, it will show up higher in Google and it will result in more conversion/sales (because it harvests mainly super targeted traffic). Making ads magical (100% relevant) can is a very tricky part of ppc management.

Making Your Ad Magical- Making all of your ads 100% relevant to everyone of your keywords can be very hard task in ppc management because now you have to write a specific ad for each one of your keywords! Unless you use a ppc management service like AbsolutelyDominate.com which does all of the grunt work even if you have thousands of keywords.

A perfectly relevant ad should contain the keyword in three places, once in the headline of the ad, once in the ad text, and once in the display URL. Not only will this make your ad perfectly relevant in the eyes of Google but it will also make your ad stand out among the rest because Google will automatically bold the keyword each time it is found in your ad.

Making your ads 100% relevant is a huge part of succeeding in ppc management. If you go and type in anything in Google you’ll notice that 99% of the time no one know how to make their ads 100% relevant! This is one reason why making your ads perfectly relevant is so important to you. Your ad will be head and shoulders above the rest!

Start Making Money With Adsense

Wednesday, April 15th, 2009

Adsense is considered as one of the most powerful tools in a website publishers arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large income for them. However if you are not using them right, you are actually leaving a lot of money on the table.

A webmaster can start earning money with Adsense easily and quickly. You will be amazed at the results received in such a short period of time.

There are actually three steps to keep in mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which have more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just Adsense businesses.

Writing articles. Start writing original content with keywords from the topics that you have chosen in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and website. This is where all that youve done initially will prove its worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has excellent tracking statistics that allow webmasters and publishers to track their results across a number of sites on a site by site, page by page, or any other basis you wanted. You should be aware of this capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know, banners and skyscrapers are dead. Ask the experts. So you better forget about those ads. Surfers normally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advertisement and advertisements are rarely of any interest to your readers. Thats why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving it. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished setting them up. Spend some time, even an hour, making adjustments to the Adsense ads on your sites to quickly boost your Adsense income.

Earn Money From Home Opportunity

Friday, April 10th, 2009

Home business opportunities and the internet are interlinked and when one thinks of the former, the latter automatically crops up. These fraudulent dream merchants not only rob you of what you have but also stop you from making any money at all. When you consider starting your own home business, this would be the safest way to get going. Put these skills to application where you could make money from home. You can be assured of success in business if you are passionate about some thing.

To achieve business success in your home enterprise, be prepared to pay the price for it. Your skills and knowledge has to be constantly upgraded if you want to succeed. Fortunately the internet also offers opportunities for those seeking information, resources and advice about starting a venture from home. Some home business opportunity ideas which could be rewarding as well as challenging are provided here.

Has the idea of becoming an internet researcher occurred to you? If collecting information from the net and using the search engines comfortably appeal to you, then this could be a grand suggestion for a home business. This information can be provided by you. The good news is that companies pay handsome money if you provide them with the information they asked for.

Another good home business opportunity idea is being a CV writer. Strange as it may sound, but few people have the time, desire or the writing skills to generate a good CV. You ought to think of starting a part time business to begin with which has a limited budget. Job seekers want to beat other contenders with a brilliant CV. It must be remembered that the internet is a one stop shop for any information on CV writing as well as any other form of writing.

Starting an answering service is the third home business opportunity you could easily start. Several small companies want their answering services outsourced. Think of a situation when the caller is made to talk to an automated phone. Otherwise it is very easy to run with low overheads. If you decide to take this road, remember to incorporate a warm and friendly customer care unit. Irrespective of what you choose to do, take full advantage of the enormous resource pool called the internet. Instead of falling for the several scams, use the internet to your maximum advantage.

Drive Traffic to Your Landing Page

Saturday, March 28th, 2009

Sending traffic to your landing page ” it sounds easy, doesn’t it? Well, it’s not. And no matter how great your landing page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your landing page.

One way to drive traffic to your landing page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually-increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can’t really detect).

Another way in which to get natural search engine traffic is by optimization your website for certain keyphrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords.

As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups ” and they send leads to multiple, tweaked landing pages.

This means you will have to start with some careful keyword research; and you will then have to alter your landing pages to match that research.

These are some of the most commonly used tools for driving traffic to a landing page; however, they are not always the most effective.

In the beginning of this article, we discussed driving traffic into your landing page using pay per click advertisement and natural search engine optimization. Now, both of those methods can be effective, but they both usually have rather high barriers to entry and require a lot of work.

Luckily, there is another option: human connections. And this is where most Internet marketers fail. They don’t realize the power of human connections because they are so caught up in the idea of making transactions and collecting massive checks without having to deal with customers and clients.

One quick way to get traffic through human connections is a joint venture. You can enter into a joint venture by compiling a list of possible partners — or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche, and experts.

There’s only one important thing you should keep in mind when contacting joint venture partners ” and that is to make it as quick, easy, and beneficial for them as possible. If they have no incentive for doing it, they probably wont even reply to you. And if it isn’t easy, they’ll accept other joint venture offers over yours.

Another way in which you can drive traffic to your landing page is through blog and forum posting; however, it is important that you do not spam, as many businesses do. Instead, actually participate on the forum, provide people with something of value; and, after a while, post your product in your signature ” and try to network with people on the forum who work in similar fields.

Your approach to blog posting should be similar. Include a signature file that links back to your landing page, but don’t spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.

Simple Steps to 6 Figures With AutoResponders

Friday, March 13th, 2009

If you are serious about increasing your subscriber database, you need follow up autoresponders. Below are variety of ways to increase your customer base with proper autoresponder use:

1. Give out a free email course – Whenever someone subscribes to your auto responder, they begin receiving your lessons every day or every week, depending on the time interval set. Include the tangible benefits the visitor will reap by purchasing your product.

2. Give your prospects a sample of your e-book, course, software, membership, etc. You can also use autoresponder series to include links to your products or affiliate websites.

3. Do publish your ezine. Autoresponders automatically manage your subscriptions for you, follow up with your prospects at intervals you decide upon, and allow you to broadcast personalized messages to your subscriber base.

4. Provide a sample ezine issue – Letting your visitors what your ezine is all about can be an effective way to increase your subscriptions.

5. Publish an article announcement list that announces when you’ve written a new article or articles to help you to get your articles published more often and increase traffic to your site.

Your Landing Page System

Wednesday, March 11th, 2009

The landing page system provides a uniquely powerful system which can derive profit from multiple streams. This article will briefly discusses some of those different streams ” and how you can manipulate them.

Let’s start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a salespage.

Whether it’s a free newsletter or a product for sale, the landing page system you create should include a one time offer, which will compel them to take action.

Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can upsell. One quick way to upsell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

Also, if you haven’t asked them to join your mailing list, this is where you should do it ” on your thank you page. Once they opt-in to your list, you now have a whole new options you can use in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter or ezine. The more people you have, the more you can generally charge for adspace; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

The next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product ” and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have as bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don’t have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

Starting Your eZine Publication

Monday, March 9th, 2009

Starting your own eZine can be much than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are a wealth of content, an auto responder with broadcast feature, and a website (which is optional).

Content. You can produce weeks of content ahead in advance and slowly dispense them to your subscribers. You can compile 100 short tips in one day and dispense 10 tips once a week. In this example, you have made 10 weeks worth of content in just one day!

Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com.

Website. You may not know that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.

These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the potential though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too!

Mentor Cory Rudl Or Hustler ?

Friday, February 13th, 2009

Corey has had modest beginnings in 1994, selling his first online book-Car Secrets Exposed. He has an excellent knowledge of affiliate sales, Internet marketing, and automation of websites.

Corey Rudl has many derogatory statements and accusations against him and his products.

Corey initially sells you one of his products.

He then proceeds to coax you into buying another of his product to be able to use his first product to the maximum.

All though it’s standard practice with internet marketers, I still don’t like when I pay my good money for a marketing course, and the author is trying to sell me a whole bunch of stuff inside it. I wouldn’t mind so much if he didn’t make profit from the items he’s trying to sell me, but since it’s very clear that he is profiting,

I did feel let down after finishing the materials I received from Corey Rudle.

It would be like if you bought a dvd movie at full price and there were commercials in it. You bought the movie purely for entertainment or education, and you paid extra to have no commercials, but you got them anyway.

Another thing about Corey Rudle is that after filling out an online application to be screened as a possible student, that is, he would mentor me personally,. A great many questions were asked of me, because he states he is selective and only looking for the best.

I submitted my request for consideration. Within 2 weeks I was called by his recruiting company to see if I qualified to mentor with Cory, as the online application stated would be my privilege.

To be considered for an immediate spot ,there were only 2 left at the time, I had to answer a number of personal financial questions and have $8,000.00 available via credit card immediately.

In my questioning, I learn that I am not really going to be Cory’s personal student, but that I am going to be farmed off to one of his trained staff for mentoring.

Yes, I want to grow my business and yes, I use a mentor currently in my plan for business growth, but my personal mentor is the real deal. I talk to him and not his trainers. So, as you can imagine, I questioned what I had applied for, and how this now appeared to be a bait and switch for the $8,000.00. They also had the audacity to question my business strategy when they didn’t know me from Adam and had no history with me.

I was not happy and told the recruiter that I personally thought what they were doing was unethical and that my customers would call me on the carpet for such antics. Then, I find out that the training I would receive would make me one of Cory’s affiliates. No thanks. I don’t think he has the best of everything on the web and now I question his truth in advertising.

Anyway, the recruiter suggested I talk to someone else, who was more the kind of mentor she thought I might be seeking. She said he came from a different place and was that money was the outcome of his philosophy and not the gist of it.

I later received a canned email from Cory asking me to do a phone call interview/conference with him. I declined by not responding.

I don’t appreciate bait and switch tactics.

I think his marketing course has good information in it, but I suggest you shop around before you purchase. The course is priced at $200.00 and is good for beginners. His consulting is pricey at $1,500.00 an hour and his mentoring requires an $8000.00 down payment. I think you can do better.

On Tuesday, June 2, 2005 Corey Rudl passed away in a tragic car racing accident in California.

Corey Rudl was killed when the car he was racing, a Porsche Carrera GT left the track and slammed into a barrier car crashed and caught fire at the California Speedway.